Sr. SEO Specialist with Google Ads Skills

We are seeking a dynamic and creative SEO specialist with expertise in Google Ads. The ideal candidate will have hands-on experience in Google Ads, YouTube Ads and another Google services Familiarity with Search Engine Optimization (SEO) is essential.

Responsibilities

• Have knowledge of HTML, CSS, and JavaScript
• Understand a company's online presence and marketing performance.
• Develop and implement a content strategy to enhance brand visibility and engage users.
• Conduct keyword research to identify valuable search terms.
• Monitor and maintain keyword strategies for optimal content ranking.
• Perform SEO activities to improve website performance using tools like Google Analytics.
• Analyze competitors' SEO strategies to enhance market positioning.
• Regularly review and refine SEO performance strategies using KPIs.
• Conduct technical and on-page audits, fixing issues like broken links and missing metadata.
• Write original content tailored to the target audience.
• Provide clients with SEO advice and support.
• Use UX and conversion rate optimization to enhance website performance.
• Develop and implement content marketing strategies.
• Stay updated on search engine algorithm changes.
• Devise web optimization plans and manage SEO campaign budgets.
• Execute test runs and coordinate with web development for best SEO practices.

Skills

• An ongoing commitment to keeping your technical skills and knowledge up to date
• An inquisitive mind that drives you to understand Google's evolving algorithms and predict what changes might be coming
• A good understanding of search engines and ranking factors
• An understanding of how customers search, where they search, and why they purchase something online
• A good understanding of the wider marketing context
• Strong analytical skills for understanding ranking algorithms
• Excellent communication skills to educate, inform, manipulate, and mediate across several stakeholders in an organization
• An understanding of, or experience of, HTML coding, and preferably JavaScript and PHP (Technical Knowledge Must Require)
• Proficiency in Microsoft Office and an excellent knowledge of Excel
• An ability to work collaboratively on team projects or campaigns.
• A positive attitude and resilience to maintain good working relationships with clients
• Use UX and conversion rate optimization to enhance website performance.
• Some experience and knowledge of web hosting.
• Proven experience as an SEO specialist and SEO tool’s
• In-depth understanding of search engine algorithms
• Experience working with Google or Adobe Analytics as an SEO specialist
• Outstanding written and communication skills
• Outstanding Content Writing
• Outstanding Knowledge of Google Ad

Education & Qualifications:

• Bachelor’s Degree in Computer Science Engineering (CSE) or a related field.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, deadline-driven environment.